I sat down and listened to it from start to finish. I went out on a limb and bought the album on release day. I don't have the bandwidth to pen a full defense of the album, but I want to chime in here as a person who was decidedly not a fan of Daft Punk before I heard it that is to say, I knew a few of their more popular tracks but never followed their career or paid any particular attention to them in general.īut the promotional hype machine caught my attention. This album may have singlehandedly burst the EDM bubble of the early 2010's. You could even argue that the rise in popularity of vaporwave started taking hold after RAM broke the mainstream. This went against everything in pop music at the time, and the success of "Get Lucky" opened the floodgates for similar stuff like "Happy", and "Uptown Funk". Arguably the biggest song in the world just one year prior was freaking Gangnam Style.ĭaft Punk made a ballsy move with RAM, choosing to use things like funk guitar, vintage analog synthesizers, chilled out bass grooves, real drums, etc. There were so many songs with dubstep womps, abrasive synth tones, big buildups, and bass drops. RAM was released in 2013, at the peak of the EDM craze, and EDM production techniques were everywhere in pop music, but especially dance and hip hop. ![]() This shouldn't surprise anyone, as even in its heyday, disco was a pretty alienating genre. Not everyone enjoys throwback 70's and 80's disco funk. I think the reason RAM is so divisive is because they were so committed to that specific sound, that it was just bound to alienate people. RAM feels like it was nurtured from start to finish by people who not only deeply understood what it was intended to be but embraced it. When there are so many people working behind the scenes on a creative project, there are so many opportunities for things to go wrong or directions to change. ![]() You have to realize that isn't always easy. What is even more impressive is that you get the impression that they absolutely nailed exactly what they were going for with this album. It might be one of the best sounding albums of the last 30 years, from a sheer production standpoint. The performances, the production, the mix, and the master of this album are all world class. A friend of mine often remarks that every time a new Daft Punk album comes out, the landscape of pop music totally shifts because everyone scrambles to rip them off.ĭaft Punk chose a very specific creative direction for RAM and they committed to it. Others have commented a lot about the album from a songwriting perspective, but I'd like to talk about the production because that is what makes Daft Punk really special in my opinion.
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